Alexa Springer
Marketer/Filmmaker/Photographer
Phone:
808-481-7503
Email:
LinkedIn:
Location:
San Clemente, CA
A Bit About Me
I grew up on the North Shore of Oahu and recently moved to Southern California. I graduated in June 2023 with a bachelor’s degree in Communications, Media & Culture. I am currently pursuing marketing, communications, and digital media positions in Orange County. My most recent job title was digital media manager for a magazine company based in Maui Hawaii. My position was eliminated due to the loss of advertiser revenue from the Lahaina fires last August.
I would love to work on a digital marketing team with other like-minded creative individuals. Some of my skills include Canva graphic design, WordPress, branding, content creation, social media management, video production, photography, blog marketing, and copywriting. I am well-versed in social media branding and management on platforms like TikTok, Twitter, Instagram, Facebook, and Pinterest.
Letters of Recommendation
David Keala (1)
David Keala (2)
Chris Amundson
Caitlin Farr
Digital Media Experience
May 2023 - August 2023
August 2022 - May 2023
July 2020 - April 2021
Digital Media Coordinator
• Daily social media management for multiple platforms- TikTok, Instagram, Facebook, Twitter, Pinterest
• Started a TikTok page and revamped old Pinterest and Twitter accounts
• Increased followers for @mauimag by 30% and @mauimageats by 12%, from May-August 2023
• Communicated closely with advertisers and traveled to Maui to capture and create original photo and video social media and web advertising content
• Published 30+ blog posts and articles from 5 different issues on WordPress while utilizing SEO and following branding guidelines
Website & Social Media Specialist
• Managed and created original stories, reels, and posts for 3 BYU-Hawaii departments' social media platforms: @byuhcstore @byuhseasidersnackbar @banyandininghall
• Increased followers for @banyandininghall by 53%, @byuhcstore by 39%, and @byuhseasidersnackbar by 16% from August 2022-May 2023
• Created Canva signage that closely followed branding guidelines for more than 10 campus events and holidays each year
• Coordinated with chefs to create a zone in Banyan Dining Hall that caters to allergy-and diet-friendly consumers, benefitting thousands of campus students and community members
• Updated the menu for the Food Services website weekly using the website software Brightspot
Media Production Specialist
• Served as Floor Director for weekly broadcasts of on-campus and off-campus speakers viewed by hundreds
• As Floor Director assumed producer-like roles including pre-production run-throughs, speakers' scripts, and speakers' slides, and communicated on headsets with supervisors in the studio and camera operators
• Operated cameras for weekly broadcasts
• Set up, filmed, and edited videos requested by the university
• Planned pre-production for the videos I helped create by coordinating interviews, writing scripts, scheduling meetings, finding locations, etc.
• Filmed 2 of BYU-Hawaii's most prominent events attended by thousands of people: Food Fest and Culture Night
Let's Get
Social
