Alexa Springer
Marketer/Filmmaker/Photographer
Phone:
808-481-7503
Email:
LinkedIn:
Location:
San Clemente, CA
A Bit About Me
I grew up on the North Shore of Oahu and recently moved to Southern California. I graduated in June 2023 with a bachelor’s degree in Communications, Media & Culture. I am currently pursuing marketing, communications, and digital media positions in Orange County. My most recent job title was digital media manager for a magazine company based in Maui Hawaii. My position was eliminated due to the loss of advertiser revenue from the Lahaina fires last August.
I would love to work on a digital marketing team with other like-minded creative individuals. Some of my skills include Canva graphic design, WordPress, branding, content creation, social media management, video production, photography, blog marketing, and copywriting. I am well-versed in social media branding and management on platforms like TikTok, Twitter, Instagram, Facebook, and Pinterest.
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Letters of Recommendation
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David Keala (1)
David Keala (2)
Chris Amundson
Caitlin Farr
Digital Media Experience
May 2023 - August 2023
August 2022 - May 2023
July 2020 - April 2021
Digital Media Coordinator
• Daily social media management for multiple platforms- TikTok, Instagram, Facebook, Twitter, Pinterest
• Started a TikTok page and revamped old Pinterest and Twitter accounts
• Increased followers for @mauimag by 30% and @mauimageats by 12%, from May-August 2023
• Communicated closely with advertisers and traveled to Maui to capture and create original photo and video social media and web advertising content
• Published 30+ blog posts and articles from 5 different issues on WordPress while utilizing SEO and following branding guidelines
Website & Social Media Specialist
• Managed and created original stories, reels, and posts for 3 BYU-Hawaii departments' social media platforms: @byuhcstore @byuhseasidersnackbar @banyandininghall
• Increased followers for @banyandininghall by 53%, @byuhcstore by 39%, and @byuhseasidersnackbar by 16% from August 2022-May 2023
• Created Canva signage that closely followed branding guidelines for more than 10 campus events and holidays each year
• Coordinated with chefs to create a zone in Banyan Dining Hall that caters to allergy-and diet-friendly consumers, benefitting thousands of campus students and community members
• Updated the menu for the Food Services website weekly using the website software Brightspot
Media Production Specialist
• Served as Floor Director for weekly broadcasts of on-campus and off-campus speakers viewed by hundreds
• As Floor Director assumed producer-like roles including pre-production run-throughs, speakers' scripts, and speakers' slides, and communicated on headsets with supervisors in the studio and camera operators
• Operated cameras for weekly broadcasts
• Set up, filmed, and edited videos requested by the university
• Planned pre-production for the videos I helped create by coordinating interviews, writing scripts, scheduling meetings, finding locations, etc.
• Filmed 2 of BYU-Hawaii's most prominent events attended by thousands of people: Food Fest and Culture Night
Let's Get
Social
